A Romeo & Juliet Love Story Set Against 1919′s Version of Occupy
From the time of its debut on stage in Winnipeg, Canada, the musical Strike! was already envisioned as a major motion picture musical. Seated next to Strike! composer/producer Danny Schur at the premiere run was none other than Jeff Goldblum who stated, “Wow. Big story. Big ideas. It really would make a great movie.” By the end of the initial run, the seed of the movie adaptation had been planted.
‘Proof of Concept’ Film Attracts Attention
Prior to the completion of the feature film screenplay, producer Danny Schur took a page from the Hollywood playbook and produced an extended “Proof of Concept” trailer – essentially a film demo – to pitch the concept to stars, agents and distributors. The 17-minute trailer became a Youtube hit and opened doors for the developments to follow. The subsequent success of the musical on stage spurred further interest.
“Wow, very beautiful and powerful. Such amazingly timely topics too. The songs have a classic Les Miz vibe, with shades of Hamilton, Fiddler and Spring Awakening”
- Nancy Nayor, veteran Hollywood casting agent
Screenplay to Production
Buoyed by the interest showed in the proof of concept film, Danny Schur engaged co-writing partner and Simonovitch Prize nominee Rick Chafe and story editors Ken Chubb and Kim Johnston in the screenplay adaptation of the musical. Schur has assembled a team that includes Hollywood director Robert Adetuyi (Stomp the Yard, Bring it On), costume designer Patti Henderson (Capote, Assassination of Jesse James) and uber-experienced production designer Taavo Soodor. The $10M production will shoot entirely on location in Winnipeg, Canada – site of the events that inspired the musical – in 2017.